What Are You Doing To Recession-Proof Your Voice Over Career?

March 4, 2009 by: Tracy Pattin

The economic bad news continues and probably will for awhile. BUT is there a silver lining in all of this? Who is prospering? This is a time for reinvention. A time to be creative about your career. And a time to help each other and be a support. So, each Wednesday, I propose the question to all of you in hopes to get some valuable information out to the voice actors who are struggling and need a little insight and advice and each week we’ll publish one of your comments as a blog post. We’d love to hear from you! And we’ll link back to your website when we publish your response.

-Tracy Pattin

Here’s what British Voice Actor, James Clamp had to say:

“For businesses, recessions are times of consolidation and failure.

For a VO artist, business or not, it’s different. all “failure” means is that you don’t get hired. But most VO artists don’t get hired in good times either. If you only book one job in 10 or 20 or 30, then you “failed” a lot more times than you succeeded and that’s just the nature of the job.

Your equipment is still there. You can either sell it or use it.

Practice, practice, practice – find YOUR voice that sets you apart, your niche in an industry. Then market yourself as Caryn so clearly explained above – emails, follow ups, newsletters, updates, valentine cards, etc, to keep your voice in clients’ minds.

Be aggressive in your pursuit of work – understand that if you’re not, someone else is.

Yes, recessions also mean slow/no growth and that means less opportunities…….or does it? STOP, think about who YOU are and what YOU want and about how YOU are going to get it.”



Comments

One Response to “What Are You Doing To Recession-Proof Your Voice Over Career?”
  1. Even in a “recession” companies still advertise. Fact is they advertise more. The Health & Beauty and clothing industry thrives in times of a bad economy. People are buying more makeup, hair spray, suits, shirts and the like to go out on interviews–because they are out of work.

    As a VO Actor you should have been marketing way before the hard times hit. Sending out post cards, note pads, pens, posters, t-shirts and anything else you can think of. Do it on a scheduled basis–do not be lazy about this.

    Always be cold calling. Get on the phone and get new prospects. In my experience it takes about 350 phone calls to get 100 prospects who say, “Yes we do use Voice Talent.” After you get those, names, addresses and phone numbers, keep in contact.

    It takes money to make money, and it also takes hard work. Keep your instrument in tune and your name in front of EVERYONE.

    Good luck my friends.
    Michael Anthony Petranech

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