Voiceover Business Basics – “The Red Velvet Rope”December 19, 2011 by: Chris M.
On my days off away from the Voicebank office, I like to spend a lot of my time as an entrepreneur building multiple small businesses. In the extra “free” time I have, I love studying “success” and how others in history have changed our world to what it is today or are changing it now.
I always start by studying people who are considered top in their industry and who are doing what they love. I’ve begun to notice a few commonalities among those I consider to be successful and enjoyable to study. First, they share with others what they know has worked for them because they don’t fear competition. Second, they work hard and maximize the best use of their time.
One of the “successful” people I like to follow is Kevin Delaney. Also known as the Voice Over Ninja, Kevin frequently posts some great tips about succeeding in the Voiceover Industry and building a voiceover business as an artist. He “walks the walk” and “talks the talk” (no pun intended) when it comes to being a successful VO artist. Although I am not gifted enough to ever become a voiceover actor, I personally learn a lot about voiceover work when reviewing his content and I share with voiceover artists where to find his stuff. From time to time, I also get some great tips about succeeding in a few of my personal business ventures as well.
Kevin’s recent video post about “Red Velvet Rope” was more than just VO advice, this time he also gave his audience some great business advice as well. For some VO actors who are new to the industry, this advice may not apply to you yet, but knowing this lesson in advance will be good to store in memory for when your VO business starts to take off and you need to make sure you are maximizing your time wisely. Are there certain clients of yours that are draining you from being the most productive and profitable?
There are a few words of wisdom and warnings I have about Kevin’s advice in this matter. He is giving his advice based on where he is with his business and on HIS personal experiences. I personally don’t agree this may be good advice for those of you who are just starting out looking to build your clientele. You need to use common sense on moving away from clients that could potentially be great referrals for other work you could get in th future because of the patience you showed with a current “time draining” client. I am sure if Kevin had more time he would have a lot of advice on using wisdom and good judgment when deciding if a client is really not helping you move forward toward success. Perhaps we’ll see a follow-up on how to be sure you’re not turning a client away that could be a link to a great referral or huge business opportunity. Be sure to look through some of Kevin’s archived blogs, he’s got great stuff on finding representation and dealing with agents as well.
I’d love to hear your thoughts about Kevin’s video. Do you agree? Why or Why not?