Voice Over Commercial Auditions Casting and Information » Business Development

AdFreak Presents the 25 most epic ads

Erica Kelly — Wed, 05 May 2010 22:13:06 +0000

I ran across this blog post by AdFreak that links the 25 most epic ads that aren’t “1984.” It’s very interesting to watch them and to see which agencies created the spots. What an honor it would be to have worked on one of these ads and have it be considered “EPIC!”

CLICK HERE TO WATCH

I hope we all can be part of something epic in the future!

Best,

Erica L. Kelly
voicebank.net

BBDO Snatches Webby Agency Award

Erica Kelly — Tue, 04 May 2010 23:31:24 +0000

Voicebank wants to congratulate client BBDO on taking home the top honors in the agency category of the Webby Awards.

BBDO Snatches Webby Agency Award

Best,
Erica L. Kelly

COO

Gary Vaynerchuk talks Personal Branding & Social Media Strategies on CNN

Tracy Pattin — Wed, 24 Mar 2010 22:23:54 +0000

In keeping with this week’s theme of Social Media strategies for the voice actor and other entrepreneurs, watch this CNN interview with internet sensation Gary Vaynerchuk. He discusses the opportunities and the importance of personal branding online. He has made millions building his brand through his unconventional web TV show, Wine Library.TV. The result? A seven figure book deal for a series of books on building your business on the internet. Gary says the time is NOW to build your dream career!

-Tracy Pattin

Podcast-New Media/Social Media Strategies for Voice Actors

Tracy Pattin — Tue, 16 Mar 2010 22:33:21 +0000

Douglas E. Welch is a New Media/Social Media Consultant and pioneer podcaster. His early work in the theater prepared him well for a life of speaking and teaching about technology, computers and New Media and the amazing benefits they bring into our lives. Douglas spent 5 years at Walt Disney Imagineering, but eventually struck out on his own and has been working as a freelance consultant for almost 15 years. Douglas is also the founder of New Media Interchange (http://newmediainterchange.com), a free group dedicated to bringing the power of New Media to everyone. You can find links to all of Douglas’ projects on http://DouglasEWelch.com.

Radio Poised for First Quarterly Rebound in Three Years by Andrew Hampp

Stewart Wilson-Turner — Wed, 03 Feb 2010 19:13:50 +0000

“…early indications suggest that radio’s turnaround may finally be here.” Read Article.

- Stewart Wilson-Turner

Marketing for Post-Recession.

Stewart Wilson-Turner — Mon, 01 Feb 2010 19:59:09 +0000

The debate on where we are in the “recession” continues but one thing seems to be changing: big companies are starting to spend again. Whether in anticipation of an upturn or just the natural need to keep moving forward, we here at Voicebank have seen an increase in projects for larger brands and are beginning to hear from clients who didn’t have as much voice work in 2009. Check out Judann Pollack’s article in AdAge and don’t miss the comments posted below it. No matter the reason, it’s a trend I’m sure we all hope will continue.

- Stewart Wilson-Turner

Why Brands Should Embrace Technological Change

Stewart Wilson-Turner — Mon, 25 Jan 2010 06:40:42 +0000

Avi Dan (President-CEO of Avidan Strategies) has an insightful article in the January 25th edition of AdAge in regards to the onslaught of technology that our industry faces and a CMO’s attitude towards it.

“The problem CMOs face with mastering technology, and with the internet, is very simple: There is so much going on simultaneously and things change so quickly that no one, absolutely no one, can know everything that’s going on. Ten years ago a marketer needed to know maybe 100 things to be effective: some aspects of positioning, some aspects of media, some media research, some pricing, some distribution. Now that number is in the thousands. And whereas technology used to advance incrementally, it now evolves exponentially.” – Avi Dan

This is not just about marketing; this issue effects all of us – from Voicebank to the Producers, Casting Directors, Talent Agencies and other companies that use us. It seems as if every week there’s something new that we have to do or keep up with in order to move our businesses forward or in many cases, just keep our doors open – it can get overwhelming. Avi’s article is a good reflection on the reasons why we need to change our attitudes towards, stay on top of and use the tech that’s available and on the horizon. Even though the article’s focus is marketing, the lesson is universal. Read the complete article here.

- Stewart Wilson-Turner