Check out Bob Souer’s blog on branding today. He references Grant McCracken writing about Amy Poehler and Tina Fey. Fey comments on the fact that Amy Poehler’s brand is not caring what people think- a less needy way of getting a name for yourself. Perhaps in the world of voice over, that’s sound advice. It’s about being comfortable in our particular brand of skin.

-Tracy Pattin